What is your main objective in writing? Do you even have an objective? Just about anyone can throw together some words on a piece of paper, or computer screen, and call it writing. But if you want to write a strong, compelling article, one that will help others see through different eyes, you must do more than write for the simple sake of writing.
Great writers always have one goal in mind - to change their readers.
You must really know who your targeted audience is and write from their perspective. Walk in their shoes for a mile. Learn their lingo and language. For instance, if your targeted audience happens to be between the ages of 18 and 35, you will want to write in a fresh, new, creative tone. Use modern words such as cutting edge, innovative, and brand new. This is the language of a younger generation.
For older people, words that connect them to the tried and true methods and way of life will draw them in to what you are writing. Words such as safe and sensible or proven and effective will relate to them.
By writing to your audience in ways they are most comfortable with, your readers will be more likely to respond to your book, or article. Moving pieces will move the world - change the way people respond and interact with those around them. If that happens because of your writing, then you have accomplished more than many writers ever hope to achieve.
